Privacy Policy

1. Introduction

Instructive Wound Care ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website instructivewoundcare.com or use our services. By using our services, you consent to the data practices described in this policy.

2. HIPAA Compliance and Protected Health Information (PHI)

As a provider of healthcare-related services, we are committed to strictly complying with the Health Insurance Portability and Accountability Act (HIPAA). Any Protected Health Information (PHI) collected through our services (such as patient intake forms, wound assessments, or images) is handled in strict accordance with HIPAA regulations.

We implement robust administrative, physical, and technical safeguards to ensure the confidentiality, integrity, and availability of your PHI. This includes encrypted storage, secure transmission protocols, and strict access controls for authorized personnel only.

3. Artificial Intelligence (AI) Features

Our platform utilizes advanced Artificial Intelligence (AI) technologies, including services powered by OpenAI, to assist healthcare professionals in:

• Analyzing wound images and data for educational purposes.
• Generating assisted clinical documentation and suggestions.
• Streamlining intake forms and data processing.

Data Privacy in AI: We adhere to strict data privacy standards when using AI services. PHI processed by our AI features is covered under Business Associate Agreements (BAA) or is de-identified in accordance with HIPAA safe harbor standards before processing, ensuring your patient data remains secure and compliant. AI-generated insights are assistive only and must be verified by a qualified healthcare professional.

4. Information We Collect

• Personal Information: Name, email address, phone number, professional credentials (for training), and billing address.
• Health Information (PHI): Patient details, wound images, medical history, and treatment plans provided for consultation or educational tracking.
• Usage Data: IP address, browser type, operating system, generic location data, and interaction logs to improve system performance.

5. How We Use Your Information

We use the collected information to:

• Provide, operate, and manage our wound care education and consultation platform.
• Process payments and manage your professional account.
• Enhance our AI models and educational content (utilizing strictly de-identified/aggregated data).
• Communicate with you regarding service updates, technical support, and administrative messages.
• Comply with legal obligations and enforce our terms.

6. Disclosure of Your Information

We do not sell your personal information. We may share your information with trusted third parties solely for business purposes:

• Service Providers: Vendors who assist with hosting (AWS), database management, and analytics.
• Payment Processors: We use third-party payment gateways (such as Stripe) to process transactions securely. We do not store your full credit card details on our servers.
• Legal Requirements: We may disclose information if required by law, court order, or to protect our rights and the safety of others.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business.

7. Security of Your Information

We use industry-standard security measures, including 256-bit SSL encryption, at-rest encryption for database records, and strict role-based access controls. However, please be aware that no method of transmission over the Internet is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

8. Cookies and Tracking

We use cookies to enhance your experience, analyze site traffic, and personalize content. You can control cookie preferences through your browser settings. Disabling cookies may limit your ability to use certain features of the platform.

9. Contact Us

If you have questions about this Privacy Policy, our HIPAA practices, or our use of AI, please contact us at: